Item
1: Search engine compatible Shopping Cart
the only dynamic cart that can make that claim.
Until
now, e-commerce site owners had to choose between
the lesser of two evils when it came to shopping cart
technology.
Static
shopping carts were the first ones on the market and
were very difficult to use. You couldn’t manage
your cart very easily so you have to call up your
hosting company whenever you want to make any little
change to your site - pricing, products, descriptions,
etc. These got the job done for very simple sites,
but this first-generation technology was primitive
and not user friendly by today’s standards.
Dynamic
shopping carts came to the rescue! Now, the site owner
had real-time access to the site 24/7. Site owners
could jump online and make all kinds of changes to
their site. The more advanced ones (like ours) allowed
the site owner to even change page orders, quickly
add specials, alter payment acceptance terms, and
a myriad number of other details, all with a few mouse
clicks. It was all so easy and effective.
That’s
programming - but what about search engines? The big
problem with dynamic carts (and a dirty little secret)
is that they don’t talk nicely with search engines.
The massive search engines, which were designed to
efficiently catalog the content of millions of static
web pages, simply can’t handle the programming
techniques used in dynamic shopping carts.
So,
most people who sell dynamic carts nowadays try to
wow you with the cool features, but don’t talk
too much about how dynamic sites actually perform
worse than a static site when it comes to search engines,
which results in lower traffic, and hence lower income,
for you, the site owner.
We
are the first ones to tackle this problem head on.
We have created an application that has all the advanced
features of dynamic carts, but is programmed in a
way that makes search engines able to read the pages.
That means when you buy our cart, you have the best
of both worlds - high traffic from search engines
and advanced dynamic shopping cart features.
We
encourage you to contact our sales department at 877.633.9536
x18 for more information on how we have done this.
Item
2: Easy to integrate up to 150 Store Features.
Conventional
industry wisdom holds that there are two ways to integrate
e-commerce into your business. Choice #1 is to find
a supplier who will build you a custom program to
exactly match your needs. As you may have guessed,
the catch here is the price - custom work is always
expensive to produce and support. Choice #2 is to
buy from a cheap supplier - they save you some money,
but you’ll need to rearrange your business to
match their software.
Wow,
what a great choice for the business owner! You can
either pay too much or get a product that doesn’t
meet your needs - and some vendors even give you both!
We
find this whole state of affairs to be sad. Fortunately,
when you have a large number of shopping cart customers
like we do, this whole tradeoff of customization vs.
expense goes out the window.
Why
is that? It’s because we view every business
as unique. What you need is not the same as another
site owner needs. We knew that to offer an outstanding
service, we had to create a shopping cart application
that could be easily and inexpensively modified to
add features unique to each business owner.
The
good news is that when you order a feature from us
that does not come with our base cart, the odds are
pretty good that we’ve done something similar,
if not identical, in the past for another customer.
We intelligently code our programs so that we can
take the programming we’ve done on previous
projects and reuse it on other projects with only
slight modification.
For
our customers, that means that in addition to the
rich feature set that comes with our base product,
we can quickly and inexpensively add any feature you
want with your cart. So you get the best of both worlds
-a great product just like custom developers give
you, but at pricing more typical of the low-cost vendors.
To
find out just how fast and inexpensive it is to build
a cart that matches exactly what you need, contact
us today at 877.633.9536 x18.
Item 3: The Best Damn Customer Service on
the Internet!
Our
customer service is what has made us what we are and
separates us from the rest of the industry. Our customer
service focus is derived from our business model.
We know that for our company to succeed, we need a
lot of clients with doing well for and staying with
us for a very long time.
To
make you successful, we need to provide you access
to the best people in the industry. We take recruiting
at our company seriously and hire for our team only
the most technically qualified, friendly, and enthusiastic
individuals we can find.
That
means you get fast, courteous customer support every
time you call. You don’t get put on hold; you
don’t get a recording; you don’t wait
for hours for someone to call you back only to return
your tech support call hours later when it is too
late. You will have a dedicated account representative
who will know you and your business on a first-name
basis.
In
addition to being friendly and technically savvy,
our staff members have seen a lot of e-commerce sites
succeed (and yes, have seen some fail too!) They can
give you strong business advice and tell you how to
build and promote your site so it does as well as
it can.
Item
4: The Most Free Features offer by any Internet shopping
cart.
Look
at our list of base
features for our shopping cart and compare it
to any competitor offering a similar product. You’ll
see that what we provide is the most complete package
to get started in the e-commerce world.
Item 5: Everything you need to do business online
in one package.
OK,
well not everything - you need to provide the product
after all! But everything else, we’ll take care
of…
- Our
software package is so easy to use that you’ll
be up and running and comfortable with your cart
within days. We’ll train you on how to use
the convenient product management and order tracking
systems
- We’ll
set you up with a merchant account and secure
payment gateway so you can collect credit card
payments securely over the Internet.
- Our
site reporting features show you how much traffic
you are getting and how much of that traffic is
being converted into sales on a product by product
basis.
·
Our great customer service staff is available to help
you with any question you have.
Item 6: Simple and easy to operate.
Many
shopping carts that claim to be user friendly are
really designed by techies, for techies. We don’t
think you should have to have a computer science degree
from MIT to operate your cart, so we designed our
program with the average business user in mind. In
fact, even many of our customers who are self-confessed
“techno-phobes” are able to use our cart
once we walk them through it a few times!
We
designed everything with an easy to use, friendly
graphical interface. Quite frankly, if you can use
Microsoft Word, you can use our shopping cart - it’s
about that simple.
Call
us today at 877.633.9536 x18 - we’ll give you
a free online demo of the cart over the phone and
you can see just how easy it is to use!
Item 7: Automated shipping, taxes, replacement parts,
email follow-up, discounts, search, sizes and colors.
A
lot of carts out there handle basic shopping cart
features but can’t handle a variety of things
that businesses really need. Using one of them can
make you compare pretty unfavorably to your competitors
sites. To give just a few examples….
-
Depending on your local laws, you may need to
charge sales tax - and maybe only if you are shipping
to certain states, and maybe only for some of
your products. Our e-commerce program can handle
that logic.
- Let’s
say you have a complex product like a piece of
machinery and you need to sell replacement parts
for it. Our cart allows you to easily associate
replacement parts with the original products.
- What
do you do if you sell to both end-users and to
wholesalers. You need to make sure that your wholesalers
get a discount price, but you don’t want
to make your regular customers aware of wholesale
prices.
- Our
cart allows you to discreetly segregate wholesalers
and end users.
- Our
shopping cart allows you to automatically send
follow-up e-mails to customers after they place
an order and after products have been shipped.
- You
can easily put products “on sales”
and show both the regular and special price.
Item 8: All shops can chat with site users from their
office computer.
If
you get our live chat feature with your cart, you’ll
be able to provide real-time, online customer support
to your customers whenever you or anyone else at your
company is at a computer.
What
a great feature! Imagine this…a potential customer
is at your site, looking around, maybe they have a
question about your product or they are confused about
something. Usually at this stage they will leave your
site in frustration. But wait - just as they are about
to leave, they see that Live Help button on your site.
Your computer makes a noise so you know you’ve
got someone who wants to chat, you answer their questions,
they place a big order, everyone is happy.
Being
able to answer questions about your product increases
customer comfort. They want to feel they are doing
business with a professional company that is available
for them. Also, you get great feedback and get to
learn about what types of questions your customers
have as they are browsing your site, which helps you
determine if more information needs to be added to
make your site more clear.
We
recommend the live chat feature for all of our customers.
Contact us at 877.633.9536 x18 for more information
on this feature (or
just click here for live help!!)
Item
9: The industry’s best statistical packages.
“The
Internet is all about information!!” Now how
many times have you heard that one? Lots of people
in our industry like to profess platitudes like this
but their products don’t support their enthusiastic
statements.
Information
needs to flow in both directions. Of course your customers
need to know what you are selling, and most carts
provide that. But for you to make the right business
decisions, you need information on your customers
- how do they get to your site, and what
do they do once they get there.
Our
statistics packages report a wealth of information
to you to help you manage your cart. These programs
run on the Internet and are updated automatically;
they are available for you any time you want to look
at them. You can find out things like…..
·
Are your marketing efforts getting results? Is traffic
to your site growing, falling, or remaining stable?
· Is your marketing targeted effectively? What
search engines are your site visitors coming from,
and what keywords they are typing in to find you?
· How long are people staying on your site,
and how many pages do they view?
· Are my prices for certain products too high
or too low? What percentage of people who go to my
site and look at product and wind up placing an order?
How does that compare to the statistics for products
B, C, etc.?
· Who were my best customers over a certain
time period?
Our
cart gives you this all of this information and a
lot more. Just like a physical, bricks and mortar
retailer needs this information to make informed decisions,
you will need it to give your cart the best chance
to succeed.
The
reports come out in an informative, easy to read format.
But there’s a lot of information contained in
them. Don’t be shy to call us up if you have
any questions about how to interpret them!
Item
10: Bulk e-mail management system.
OK,
you’ve got an online flower shop and you’re
gearing up for Valentine’s Day. You want to
tell all your previous customers about the great selection
of flowers available and give them some advice on
appropriate choices. You also want to send your best
customers a little something extra - you’re
going to give them a little promotional code to give
them a 10% discount on any orders they place.
A
lot of work, right? Not with our bulk e-mailer. This
program allows you to send messages to all your customers,
or to just a selection. Just type in your message,
press send, and off it goes. No need to search through
records and painstakingly compile an e-mail list -
all the addresses are automatically saved from when
the customer placed an order. And each customer’s
e-mail is personalized - they receive an individual
e-mail with no other recipients on it.
It’s
very important to be able to communicate with customers
on a regular basis - your sales will be much higher
if you take the opportunity to announce new products,
spread the word about special promotions, and keep
your customers informed with an informal newsletter.
Our bulk e-mailer is so easy to use that if you want
to do this often (and you should), it won’t
take you very much time at all.
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